Our Purpose
WHY WE INNOVATE
“[The purpose of life] is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.”
~ Ralph Waldo Emerson, Philosopher, Poet
Our Philosophy
As a company we understand that success is rooted in building a workplace where all members feel secure, valued and validated. To work towards long-term continuity and impact, we prioritise
Purpose
Not Just Profit
As individuals and as a company, we strive towards building ethical partnerships with like-minded businesses.
Significance
Not Just Success
We measure success by the impact it’s created; the significance of our efforts matters as much as the monetary impact.
Solving
Not Just Selling
Our innovation aims to solve real-world concerns for actual users rather than merely selling trendy tech products.
Trust
Not Just Transparency
From leaders to peers,
at Esquare we encourage trust among colleagues: trust in each other’s intentions and abilities.
Ownership
Not Just Accountability
We believe responsibility (and innovation) happen when each individual involved is fully invested
in the process.
Our Philosophy
As a company we understand that success is rooted in building a workplace where all members feel secure, valued and validated. To work towards long-term continuity and impact, we prioritise
Purpose
Not Just Profit
As individuals and as a company, we strive towards building ethical partnerships with like-minded businesses.
Significance
Not Just Success
We measure success by the impact it’s created; the significance of our efforts matters as much as the monetary impact.
Solving
Not Just Selling
Our innovation aims to solve real-world concerns for actual users rather than merely selling trendy tech products.
Trust
Not Just Transparency
From leaders to peers,
at Esquare we encourage trust among colleagues: trust in each other’s intentions and abilities.
Ownership
Not Just Accountability
We believe responsibility (and innovation) happen when each individual involved is fully invested in the process.
4 Ps of Ethical Innovation
Purpose
As a team we innovate with a purpose: we do work we believe in, for clients we are proud to partner with, for products that change lives for the better.
People
Learning from the latest advances in modern behavioural science and user principles, we centre humans, the user, at the heart of our innovation.
Planet
Sustainable technology — that is ethical and profitable too — nurtures not just the planet but also our growth and advancement as a society.
Profit
Successful innovation must be commercially viable. We prioritise every client’s business goals via cost optimised design and realistic pricing.
Purpose
As a team we innovate with a purpose: we do work we believe in, for clients we are proud to partner with, for products that change lives for the better.
People
Learning from the latest advances in modern behavioural science and user principles, we centre humans, the user, at the heart of our innovation.
Planet
Sustainable technology — that is ethical and profitable too — nurtures not just the planet but also our growth and advancement as a society.
Profit
Successful innovation must be commercially viable. We prioritise every client’s business goals via cost optimised design and realistic pricing.
5 Rs of Sustainable Innovation
Refuse
We evaluate every idea and discard wasteful designs and products. Without compromising on aesthetics, we strive to keep our innovations to the point.
Reduce
Through our intensive and iterative design process, as a team, we consciously do our best to reduce unnecessary components and features.
Reuse
We prioritise modular design and reusable parts whenever possible. This allows partial repairs, replacements and upgrades with minimal fuss.
Repurpose
It is our company policy to repurpose discarded parts and components wherever possible. This makes for less wasteful innovation and products.
Recycle
We actively recycle our waste. Furthermore, we try to use recycled products wherever feasible in our design and innovation.
5 Rs of Sustainable Innovation
Refuse
We evaluate every idea and discard wasteful designs and products. Without compromising on aesthetics, we strive to keep our innovations to the point.
Reduce
Through our intensive and iterative design process, as a team, we consciously do our best to reduce unnecessary components and features.
Reuse
We prioritise modular design and reusable parts whenever possible. This allows partial repairs, replacements and upgrades with minimal fuss.
Repurpose
It is our company policy to repurpose discarded parts and components wherever possible. This makes for less wasteful innovation and products.
Recycle
We actively recycle our waste. Furthermore, we try to use recycled products wherever feasible in our design and innovation.